Every February, I gear up to watch each and every major film nominated for an Academy Award. I fully trust these films will impress and entertain me because of the credibility bestowed by their nominations. They are, by the simple virtue of their selection, deemed to be the best. Everyone may not necessarily agree, but we come to know popular and successful actors, actresses, musicians and the like through these award-winning nominations and achievements.
The same can be said for business. How often do we find ourselves looking for credibility before we purchase something new? With websites such as Yelp and CitySearch, we constantly seek companies boasting four or five stars in ratings or with a “Best Of” award under their belts. In this type of environment, it is crucial for any business to gain recognition for its outstanding achievements and innovative services or products in order to distinguish themselves from competitors.
Therefore, business or industry awards must not be overlooked or forgotten, especially given the current economic climate where competition for new customers is fierce. Discovering appropriate awards for your company can be difficult, but using an outside source may help the process. Your PR partner may be able to suggest awards to pursue, or you can do research using online tools to find information about a variety of award programs.
Awards can contribute to successful public recognition in the following manner:
- Visibility. Awards can help garner a significant amount of visibility in a certain market or industry, and attract new customers, investors and donors by giving an organization an edge over its competitors.
- Validate. Awards speak volumes about a company’s products or services and substantiate their credibility. Even an award nomination can be helpful because it validates a company’s leadership in its given market and proves it is ahead of the curve.
- Testimony. Winning an award or even being nominated serves as testament to a company’s work ethic, dedication and unique specialty. New customers will likely consider a company or organization’s work over another if it has won an award. Furthermore, current customers may view the award as a good thing, reinforcing their loyalty and willingness to share information about a product or service.
- Reputation. An award can improve the perceived reputation of a company to the general public, new customers, donors, investors and the like. Recognition may transform a company’s reputation from “pretty good”, to excellent.
- Differentiate. An award sets a company apart from competitors and differentiates the quality of its achievements and services from others. An award helps a company stand out for excellence over and above many other agencies and suppliers in the same industry.
Given the contributions and impact awards can have on employees, customers and the company itself, it can be important to make submission for awards a critical part of any marketing or public-relations plan. For tips on how to write a successful award submission, take a look at our previous blog post.
How have awards impacted your business in the past? We would love to know what helped you succeed in winning a certain award.
Tags: Award submissions, awards, AwardSync, Industry Achievement Awards Filed under: Branding, INDUSTRY, Planning, Positioning, PUBLIC RELATIONS, Reputation Management, Strategy
FAQs
An awards ceremony makes people feel that their work is valued. It shows approval and gratitude for each person's good job, and it makes people aware that good work will be rewarded. It shows others, such as the general public and other staff members, that you're aware of outstanding accomplishments.
Why are awards so important? ›
Distributing awards to those who are due their celebration, pays direct respect to the individual and their work. This gives the recipient a sense of accomplishment in those various milestones and achievements.
What is the significance of awards is that they? ›
They serve as a way to honor individuals or teams who have made significant contributions to the organization. One of the key purposes of awards is to inspire and motivate others by showcasing exemplary performance.
What is the value of awards? ›
It boosts morale, fosters a sense of pride, and motivates employees to continue striving for excellence. Recognition through awards reinforces a culture of achievement and can be a powerful tool for talent acquisition and retention.
What are advantages of awards? ›
Happy employees are more productive. Being recognized gives your staff the feeling of job mastery and that they are a great fit for their role and valuable resource for the company. Another benefit of employee recognition in the workplace is that it can be the foundation of cultivating a culture of self-improvement.
What do awards mean to you? ›
To kick things off, awards by their very definition mean you've done well and good work. Period. That's the core impetus of them, thats what they mean when you look at them: a group of considered people, largely professional peers in your field think you did great work.
What is the purpose of awards and prizes? ›
Awards and prizes play a vital role in employee performance and engagement. They can motivate employees to put their best foot forward and stick around for the long haul. Company cultures rooted in recognition can bring: 24 percent improvement in quality.
What is the fair value of awards? ›
The fair value of an award is the cost to the company of granting the award and should reflect the estimated value of the instruments that the company would be obligated to provide to an employee when the employee has satisfied the service conditions.
Which are the three most important awards and recognition? ›
Civilian Awards and Gallantry Awards are the most prestigious awards in India. The civilian awards comprised of Bharat Ratna, Padma Vibhushan, Padma Bhushan & Padma Shri awards.
What is awards & Recognition? ›
Rewards and Recognition is a system where people are acknowledged for their performance in intrinsic or extrinsic ways. Recognition & Reward is present in a work environment where there is appropriate acknowledgement and appreciation of employees' efforts in a fair and timely manner.
Awards make us feel good. They are an acknowledgement of a job well done and justification for the agony, the self-doubt, and the hard work that went into winning them. Awards can make us feel proud, happy, overwhelmed, and delighted. They give us validation and boost our confidence.
Why are awards important for students? ›
School awards can be great motivators for promoting academic excellence and good behavior. They're often used to recognize hard work and achievements while creating opportunities for students to develop self-confidence and leadership skills.
What does winning an award mean to you? ›
Awards make us feel good. They are an acknowledgement of a job well done and justification for the agony, the self-doubt, and the hard work that went into winning them. Awards can make us feel proud, happy, overwhelmed, and delighted. They give us validation and boost our confidence.
The same can be said for business. How often do we find ourselves looking for credibility before we purchase something new? With websites such as Yelp and CitySearch, we constantly seek companies boasting four or five stars in ratings or with a “Best Of” award under their belts. In this type of environment, it is crucial for any business to gain recognition for its outstanding achievements and innovative services or products in order to distinguish themselves from competitors.