About Jollibee (2024)

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.

About Jollibee (1)

Our Business

Jollibee Foods Corporation’s (“JFC” or the “Company”) core business is the development, operation and franchising of its quick-service restaurant brands. It offers a wide variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of all ages and from all walks of life.

Food quality, service, price-value relationship, store location and ambiance, and efficient operations continue to be critical elements of the Company’s success in the quick-service restaurant industry.

Click to view more information about our Core Values and about Our Mission & Vision.

Core Values

Our Food, Service, and Cleanliness (FSC) Standard

Jollibee’s phenomenal growth owes much to its strict and committed adherence to high standards as symbolized by “F.S.C.”: Food (F) served to the public must meet the company’s excellence standards or it will not be served at all; the Service (S) must be fast and courteous; Cleanliness (C), from kitchen to utensils, must always be maintained. Jollibee is proud of its employees who carry out their jobs.

About Jollibee (2)

About Jollibee (2024)

FAQs

About Jollibee? ›

Jollibee is famous across the world for delicious crispy fried chicken and fast-food classics with a tropical twist. Founded in 1978 by Tony Tan Caktiong in the Philippines, the company was built up from humble ice cream store beginnings, then later on expanded to hot food.

What is Jollibee known for? ›

Jollibee is famous across the world for delicious crispy fried chicken and fast-food classics with a tropical twist. Founded in 1978 by Tony Tan Caktiong in the Philippines, the company was built up from humble ice cream store beginnings, then later on expanded to hot food.

What is the story behind Jollibee? ›

Our Jollibee Group was founded in 1975 by Dr. Tony Tan Caktiong. With the help of his wife Grace, his family, and in-laws, they started everything with a small family business selling ice cream in the streets of Manila. Three years after starting, the family saw the opportunity for hot meals.

What is the mission and vision of Jollibee? ›

Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia.

What culture is Jollibee from? ›

Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC).

Why do Filipinos prefer Jollibee? ›

A Sweet Twist on American Classics

Filipinos have a penchant for American food, but with a local twist. Jollibee's menu is a testament to this, offering items like spaghetti with a sweet banana ketchup sauce and hot dog chunks. This unique blend of flavors has made Jollibee a household name in the Philippines.

Why is Jollibee so successful? ›

Firstly, Jollibee used marketing strategies to bring their mission and vision to life, adapting to trends and consumer behavior. Secondly, Jollibee focused on factors such as food quality, service quality, and cultural/social influence, which were found to have a significant impact on customer satisfaction.

Is Jollibee American or Filipino? ›

Jollibee Foods Corporation (abbreviated as JFC and Jollibee Group; also known as Jollibee after its primary fast food brand) is a Filipino multinational company based in Pasig, Metro Manila, Philippines. JFC is the owner of the fast food brand Jollibee.

What kind of food is Jollibee? ›

Jollibee is your local fast food restaurant

Our menu offers many of your favorite comfort foods including fried chicken, French fries, pies, spaghetti, burgers, and more but with a Filipino twist. What's the twist? Lots of Joy with some Filipino sweetness.

Is the owner of Jollibee a Filipino? ›

Tony Tan Caktiong, CM (simplified Chinese: 陈觉中; traditional Chinese: 陳覺中; pinyin: Chén Juézhōng; Pe̍h-ōe-jī: Tân Kak-tiong; born 1953) is a Filipino businessman and investor. He is the founder and chairman of Jollibee Foods Corporation, and the co-chairman of DoubleDragon Properties.

What is the core values of Jollibee? ›

Core Values. Through the years, JFC has formed its foundation from good business practices and strong core values of Customer Focus, Speed with Excellence, Integrity, Spirit of Family and Fun, Humility to Listen and Learn. JFC continues its steadfast commitment in upholding these core values: Customer focus.

What is the Jollibee mascot name? ›

Description. Jollibee has been the mascot of the chain since 1978, and his appearance changed through the years until today. He also has a group of friends in the form of Hetty, Popo, Yum and Twirlie, each representing a different dish.

Who owns Jollibee? ›

Tony Tan Caktiong is the founder and chairman of Jollibee Food, one of the world's fastest-growing Asian restaurant chains. Jollibee operates eateries in the Philippines and overseas, from Singapore to the U.K. to the U.S.

Is Jollibee a Filipino thing? ›

Jollibee is a fast-food restaurant chain founded in the Philippines, and it holds significant cultural importance in Filipino society. Here are some reasons for its significance: 1. Iconic Filipino Brand: Jollibee is one of the most recognizable and iconic Filipino brands globally.

Why do kids love Jollibee? ›

One of the things that Filipino Kids love about Jollibee is the menu that they offer. Jollibee Food Corporation has come up with foods that kids would surely like. Their sweet style spaghetti, yum burger, chicken joy and fries fit the childrens tastes. They even offer Kiddie Meals with toys.

Who are Jollibee competitors? ›

Jollibee Foods's competitors and similar companies include Autogrill, Faborit, Burger King and Starbucks. Jollibee is a company operating a fast-food chain. Autogrill, through its subsidiaries, provides food and beverage services for travelers and also sells fuel.

What is unique selling of Jollibee? ›

Jollibee's unique selling proposition (USP) is its focus on creating a “Langham-scrap” (aroma-delicious) experience for its customers. The brand's signature dishes are made with locally-sourced ingredients, and its recipes are developed to cater to the Filipino palate.

What is the difference between Jollibee and McDonald's? ›

Both Jollibee and McDonald's offer fast food options, but Jollibee has its own twist by emphasizing local spices and taste preferences. In terms of customer satisfaction, Jollibee's service quality, food quality, and cultural influence have been found to be important factors.

What is Jollibee the famous food chain? ›

Jollibee is your local fast food restaurant

Welcome to Jollibee - one of the jolliest fast food restaurants on earth. Our menu offers many of your favorite comfort foods including fried chicken, French fries, pies, spaghetti, burgers, and more but with a Filipino twist.

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