Imagine a scenario where a well-known company cheekily takes a jab at gasoline enthusiasts! Zaptec, a prominent player in Norway's electric vehicle charging infrastructure sector, recently shared a light-hearted video on LinkedIn that sparked quite a reaction. The clip opens with a playful jab aimed at a commenter named 'PetrolDaddy69', who nonsensically claimed that electric vehicles are only for vegans and suggested that batteries are merely toys. The company humorously admitted to feeling a bit hurt by this remark but decided to respond in a uniquely creative way. "Dear 'PetrolDaddy69', we heard you loud and clear! Introducing the 'Gaztec Home Petrol Pump'—the perfect solution for your home!"
The video showcases a somewhat envious diesel vehicle driver, yearning for a similar fuel infrastructure at home. To add to the amusement, Zaptec created a dedicated section on their website for this fictitious product. Visitors can choose between two models, the Gaztec Go or the Gaztec Pro, priced at €169,000 and €198,000, respectively. The company cleverly differentiates the two models; for instance, the Pro version is presented as a top-tier, twin-nozzle petrol dispenser designed for residential use. It even includes whimsical features like a hotdog dispenser, a slushie machine, and a spot to display magazines!
In addition to the mock petrol pump offerings, Zaptec has rolled out a range of amusing merchandise, including a petrol-scented candle and a hat humorously stating, ‘Make home petrol pumps great (again?)’. Yet, here’s the kicker: if someone tries to order one of these pumps, they’re met with a playful disclaimer revealing that it’s all a joke: "Come on, did you genuinely believe we’d sell home petrol pumps? Charging your electric vehicle is so much more practical!"
This cheeky marketing stunt raises some intriguing questions. While Zaptec aims to promote electric charging infrastructure, could their humorous take alienate or amuse traditional fuel users? How do you think the automotive community will respond to Zaptec’s unique approach? Everyone has an opinion on the electric versus gasoline debate—are you team electric or still holding onto the petrol tradition? Let's hear your thoughts in the comments!
