The World Cup is just around the corner, and Miami is gearing up to host some of the most anticipated matches. But are hotel prices in the city finally hitting a low point? It seems that, for now, they are. With the tournament opening in just over a week, there's still time to book a room and enjoy the action. But how much lower can prices go? And what does this mean for the city's tourism industry?
A Drop in Prices
According to data from Lighthouse, a hospitality platform and analytics firm, the average nightly rate for the Brazil vs. Scotland match on June 24 has dropped by 27% compared to the peak rate offered since the tournament draw. It's also 12% lower than a reservation made 200 days earlier. However, in the last seven days, the rate has only dropped by 1.9%, suggesting that hotels are finding a pricing sweet spot.
The Colombia vs. Portugal match on June 27 is also seeing a drop in prices, with the average rate 24% lower than its high and 17% below the rate 200 days ago. This is 14% lower than 30 days prior, but the rate decrease has slowed in the last seven days.
A Rare Increase
Interestingly, the average rate for the Brazil-Scotland match went up by 1% one day during the past seven days, a rare increase. This could be a sign that fans are starting to make their decisions, and the match is showing signs of life from a pricing perspective.
Other Hosts and Exceptions
While Miami has done better than most other hosts, it's unlikely to meet earlier expectations. Hotel bookings for five of the seven matches at Hard Rock Stadium are lower than for the same dates in 2025, with no World Cup. However, there are some notable exceptions.
Houston has posted increases in nightly room rates for all seven matches it's hosting compared to 200 days ago. Portugal vs. Uzbekistan has seen a 40% price increase. Kansas City's group stage match, Ecuador vs. Curaçao, has posted a 16% jump, with the average daily rate the night of that match being $386.
Haiti's First World Cup Appearance
One of the top performers among all group stage matches is Philadelphia's June 19 Haiti vs. Brazil match. The nightly rate, $586, is a 30% jump from 200 days ago. Haiti is making its first World Cup appearance in 52 years, and Brazil has won the tournament more than any other country.
Conclusion
While hotel prices in Miami are still dropping, there are signs that fans are starting to make their decisions. The rare increase in the Brazil-Scotland match suggests that interest is building, and the city's tourism industry is hoping that this will translate into more visitors. With the tournament just around the corner, it's a crucial time for the city to make the most of its hosting opportunity.
