There is something about a Swarovski that simply stands apart. If you have been at a Swarovski luxury showroom anywhere in the world, the captivating aura that you can feel is tangible and real. You simply KNOW that you are at a Swarovski showroom. This luxury brand has created an unmistakable niche for itself among the best connoisseurs of luxury from across the world.
What are the unique features that make Swarovski one of the most outstanding luxury brands across the globe? There are so many beautiful crystals in the world then why does Swarovski crystal jewellery command such great attention and such a massive premium?
What Makes Swarovski The Ultimate Symbol of Luxury?
There is something about a Swarovski that simply stands apart. If you have been at a Swarovski luxury showroom anywhere in the world, the captivating aura that you can feel is tangible and real. You simply KNOW that you are at a Swarovski showroom. This luxury brand has created an unmistakable niche for itself among the best connoisseurs of luxury from across the world. What are the unique features that make Swarovski one of the most outstanding luxury brands across the globe? There are so many beautiful crystals in the world then why does Swarovski crystal jewellery command such great attention and such a massive premium?
Let us look at some of the key factors that make Swarovski one of the most respected luxury brands in the world.
1. Exclusive
Even after 150 years Swarovski is still a family business. Well true luxury is exclusive and with its 5th generation handling Swarovski business after one and a half centuries, this is as exclusive as it gets. Founded in 1862 by Daniel Swarovski, Armand Kosman, and Franz Wens at Wattens in Austria as A.Kosmann, D. Swarovski & Co, Swarovski has simply thrived as a luxury brand.
2. Extraordinary
Swarovski crystals are not your ordinary crystals and therefore they stand out majestically in a world full of crystals. As a matter of fact Swarovski crystals are not crystals at all. A Swarovski crystal is a kind of glass put through a patented process that produces an outstanding piece of luxury. A typical Swarovski crystal will have a higher refractive index than an ordinary crystal. The intricate process involved in giving a Swarovski crystal the globally acclaimed resplendence also makes Swarovski crystals more expensive than glass crystal.
3. True
Genuine Swarovski crystals will never have any bubbles under any circ*mstances whatsoever. Luxury does have imitations and Swarovski is no exception but a true Swarovski will never have any bubbles while the imitations would.
4. Consistent
The adherence to the best standards has ensured that even after all these years, Swarovski offers an amazing range of luxury products that ooze quality, craftsmanship, and creativity including high-quality crystals, genuine gemstones and created stones and also completed products like jewelry, accessories and lighting. This is what true luxury is all about – commitment and consistency.
5. Gigantic
The Swarovski Crystal Business is one of the epitomes of a luxury business empire with a phenomenal global presence having almost 3000 stores in around 170 countries, having around 27,000 employees. The Swarovski Group is made up of Swarovski Crystal Business, Swarovski Optik (optical devices) and Tyrolit (abrasives). In 2016, the Swarovski Group generated revenue of about 3.37 billion euros and employed more than 32,000 people.
