R-rated movies have come to Disney+ | CNN Business (2024)

New York CNN Business

Disney+ just got a little more adult.

The streaming service added its first R-rated films in the US on Friday with “Deadpool,” “Deadpool 2” and “Logan.” The movies star Marvel superheroes, but as their ratings suggest, they’re decidedly not kid-friendly.

That’s a notable shift in the content strategy for Disney+: Since its 2019 launch, the service has focused its US content on titles for the whole family, rated PG-13 and below.

That kid-centered approach has worked out well so far, as Disney+ has garnered nearly 140 million subscribers in under three years. But now the service must keep growing, and it needs content for all ages if it wants to compete with Netflix (NFLX) and other rivals.

That’s likely why the service has added more adult fare in the last few months, including several Marvel series that originally streamed on Netflix, such as “Daredevil,” “The Punisher” and “Jessica Jones.” Along with the three films added on Friday, those series are more gritty and violent than the Marvel content already on Disney+.

Does this mean Disney+ will be overrun with R-rated, mature content? Probably not, as Disney’s bread and butter is still family fare.

Still, though it’s just three rated-R films on the service, it’s clearly a strategic shift for Disney+ with carefully chosen titles. It also helps that Disney+ is adding films that are very popular. The “Deadpool” films, which came out in 2016 and 2018 starring Ryan Reynolds as the sardonic superhero, made over $1.5 billion combined at the worldwide box office.

And 2017’s “Logan,” which stars Hugh Jackman as the grizzled mutant Wolverine, notched more than $600 million worldwide and was critically acclaimed, including an Academy Award nomination for best adapted screenplay.

R-rated movies have come to Disney+ | CNN Business (2024)

FAQs

R-rated movies have come to Disney+ | CNN Business? ›

Disney+ just got a little more adult. The streaming service added its first R-rated films in the US on Friday with “Deadpool,” “Deadpool 2” and “Logan.” The movies star Marvel superheroes, but as their ratings suggest, they're decidedly not kid-friendly.

Has Disney ever done an R-rated movie? ›

Films containing an R (restricted under 17) rating by the MPA. Disney never releases R-rated films under the "Disney" brand; all of these films are published by subsidiaries and thus only indirectly Disney-related, and will generally not receive in-depth coverage here beyond pages on the films themselves.

Is there 18 content on Disney+ plus? ›

Content is restricted to audiences 12 and over only, and may include some depictions of violence, inappropriate language, and mild suggestive themes.

Why can't i see Rated R movies on Disney Plus? ›

Parental Control settings

Since some content on Disney+ is only appropriate for mature audiences, such content may not appear on the Disney+ app or website if the Content Rating is set too low on the profile. The account owner can always raise or lower the Content Rating for the profile as desired.

What company is R-rated Disney? ›

Feature films released under the Touchstone label were produced and financed by Walt Disney Studios, and featured more mature themes targeted at adult audiences than typical Walt Disney Pictures films. As such, Touchstone was merely a pseudonym label for the studio and did not exist as a distinct business operation.

What was Disney first R-rated? ›

Down and Out in Beverly Hills was Disney's first R-rated movie. Disney is known for many things—the animated magic it creates with Pixar, classic fairytales and family films, and its adventurous theme parks—but one thing that Walt's legacy is not known for is making R-rated movies.

What was the first R-rated movie? ›

Although the age limits have slightly adjusted over the years, the G, PG, PG-13, R, and NC-17 ratings have been the industry standard since 1996. Tons of R rated movies have been released since this new system was established in 1968. But The Split will always be the very first one.

Does Disney Plus have adult shows? ›

Star content on Disney+ offers a range of shows and movies beyond family-friendly content, catering to adult audiences with diverse tastes. Marvel's Defenders Saga, set in NYC, explores street-level vigilantes with a gritty tone, providing a unique take on the MCU for mature viewers.

Does Disney Plus have mature movies? ›

On Friday, Disney+ launched the first R-rated movies on the streaming platform: “Deadpool,” “Deadpool 2” and “Logan.” The three Marvel movies were produced by 20th Century Fox, which is now part of Disney — and they're filled with violence, adult themes and profanity.

What is rated TV-MA on Disney Plus? ›

Television Ratings
TV-YTV-Y This programme is designed to be appropriate for all children
TV-MATV-MA This programme is specifically designed to be viewed by adults and therefore may be unsuitable for children under 17
6 more rows

Does Disney Plus have R21 movies? ›

Note: Subscribers will be required to verify that their age is 21+ as well as enter a PIN in order to view R21 rated content.

How do I Uncensor Disney Plus? ›

To adjust a profile's content ratings, follow the steps below:
  1. Navigate to your profiles and select Edit profiles.
  2. Select the profile you'd like to edit.
  3. Under Parental Controls, select Content Rating.
  4. Enter your password.
  5. Choose the content rating you'd like to set and click Save.

How do I watch R21 on Disney Plus? ›

Follow these steps to get started:
  1. Select any R21 rated content.
  2. When prompted, confirm that you are over 21.
  3. Enter your account password and select Continue.
  4. Select Verify Age and enter your date of birth.
  5. Enter a PIN and select Set PIN.
Mar 25, 2024

What is the Disney rating V? ›

This program may contain one or more of the following: intensely suggestive dialogue (D), strong coarse language (L), intense sexual situations (S), or intense violence (V). This program is specifically designed to be viewed by adults and therefore may be unsuitable for children under 17.

How do I change my Disney to Rated R? ›

Step 1 – On the profile selection page, select “Edit Profiles” and choose which profile you'd like to set a maturity level on. Step 2 – At the bottom of the profile page, find “Content rating” under “Parental Controls”. Step 3 – Choose which maturity level you would like for the profile.

What does R mean on Disney plus? ›

R — Restricted

Under 17 requires accompanying parent or adult guardian. Contains some adult material. Parents are urged to learn more about the film before taking their young children with them.

What Marvel movie is R-rated? ›

Blade will be the MCU's second R-rated movie, director Yann Demange has confirmed in a new interview, joining Deadpool 3. As expected it will follow in the footsteps of the original 1998 film, which was also rated R for "strong, pervasive vampire violence and gore, language, and brief sexuality."

Is there any R-rated movies on Netflix? ›

Netflix offers a wide selection of R-rated films, allowing viewers to explore a variety of adult-themed content.

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