OWC and Hedge: Unveiling the Power of Integrated Media Management (2026)

New Offering to be Showcased During this Week’s IBC2025, in OWC’s Booth: Hall 7, Booth 7.A60

WOODSTOCK, Ill. & AMSTERDAM–(BUSINESS WIRE)–Other World Computing (OWC^®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced an expanded partnership with Hedge. OWC’s Innergize™ software is now integrated into Hedge’s flagship media management and backup application, OffShoot, delivering creative professionals faster, safer, and more reliable workflows.

OffShoot is widely recognized as the industry standard for media offloading and backup. Built for macOS, it enables users to create multiple verified copies and archives from cards, drives, and other media simultaneously, with checksum verification to ensure absolute data integrity. With this integration, OffShoot users can now also take advantage of OWC Innergize’s unique ability to monitor card health, perform field firmware upgrades, and sanitize OWC Atlas memory cards for peak performance.

“Creative pros do their best work when their technology performs flawlessly,” said Larry O’Connor, Founder and CEO of Other World Computing (OWC). “OWC Atlas Memory Cards and Readers already deliver unmatched reliability and performance. By combining that with the industry-leading speed of Hedge OffShoot and the proactive health and performance tools of OWC Innergize, we give filmmakers, photographers, and content creators complete confidence that their footage is safe and their media is always ready for the next project.”

“Just like with any gear, people take great care of their camera cards,” said Paul Matthijs, CEO and Co-Founder, Hedge. “Now that OWC’s Innergize technology is fully integrated with OffShoot, creators can do their health checks and maintenance right when they need it the most – when creating their backups.”

Integration Details:

OWC Innergize: Ensures OWC Atlas memory cards always deliver maximum performance and reliability with three key functions:

• Health Check – view a verified report of remaining flash lifespan
• Field Upgrade – keep firmware up to date for the latest speed and compatibility
• Sanitize – fully clear hidden data to prevent frame drops during video or burst capture.

Hedge OffShoot: Accelerates offloading and backup with advanced features:

• Fastest possible transfers – with checksum verification
• Filter, rename, and sort footage – during ingest
• Seamless support – for OWC Atlas cards and OWC readers

Together, the integration makes OffShoot not only one of the fastest ways to back up media, but also the most reliable, ensuring camera cards remain healthy and workflows stay uninterrupted.

IBC2025:

The OWC Innergize and Hedge OffShoot integration will be showcased during this week’s IBC2025, in the OWC Booth: Hall 7, Booth 7.A60 (RAI Amsterdam, September 12-15) and the Hedge Booth: Hall 7 — 7.A32.

About Other World Computing (OWC)

Founded in 1988, Other World Computing (OWC^®) is a trusted leader in high-performance storage, docks, and memory card solutions that empower professionals in video and audio production, photography, and business with the tools to maximize the performance and reliability of their workflows seamlessly. OWC’s professional-grade storage, expansion, media cards, docks, and connectivity, as well as its apps and accessories, are built to last by the people who use them: creatives, businesses, and consumers. For further information, please visit www.owc.com. OWC can also be found on LinkedIn and X.

©2025 Other World Computing (OWC). All other brand and product names contained in this announcement may be trademarks or registered trademarks of their respective holders.

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