Forget Coachella, it's 'Bleachella', the festival of blonde, whichTaylor Swift wascelebratingthis weekend. And it all started on the May 2016 front cover of US Vogue.
If you thought this bright, young thing had braved a new blonde ambition by herself, you'd be wrong.Swift turned to a bottle of peroxideunder the instruction of Vogue's editor Anna Wintour who had decided that blonde was best for the 26-year-old darling of pop-well, if you'reon the verge of a lifelong career in musicand fashion, you could do worse than having Wintour on your style directive side, right? (Besides,Wintour hasprevious with successfulstyle transformations for Swift: remember when the 2012 February cover of US Vogue saw her transformfrom friendly face of country cutesie to a hippie-chicpop star?)
Speaking on the Today Show last week,Wintour explained,“We very much wanted to give Taylor a new look, make her into a sort of a rock n’ roll chick.”
This is my favorite cover I've ever gotten to be a part of. Thank you @voguemagazine and @mertalas!!
A photo posted by Taylor Swift (@taylorswift) on
In her interview for Vogue, Swift explained of her new light fantasticchapter,"I’m in a magical relationship right now. And of course I want it to be ours, and low-key… this is the one thing that’s been mine about my personal life," - of course she was talking about her beau Calvin Harris, and not her hair colour, but she may as well have been. Hair transformations arean old career-boostingtrick in Hollywood: Christina Hendricks, originally a blonde, and Scarlett Johannson, a brunette,have both hit the big time post-colour switch in thesalon chair.
While the departure from her familiarhoneyed hue may havedivided opinion for Swift fans, we approve of her decision to return to her bold, blonde do three months after her cover shoot. And where better to do it than Coachella, now fast becoming the capital of celebrity crazyhair colour change?
Taylor swift's new hair 10/10
— Plain Jane (@pakizzah) April 15, 2016
Taylor Swift makes very poor hair choices... but she is a billionaire and I just bought a 12 pack of ramen noodles so I really can't judge
— ashlee allen (@aaashleee) April 15, 2016
While we're sure Swift can cope with the blonde backlash from her fans, we'd like to help her out with her blonde upkeep, which as Melanie Smith, creative master colourist at Josh Wood Atelier explains, just went up a notch. "As far as on-going upkeep of peroxide hair Taylor Swift shouldprepared for somehigh maintenance upkeep. You would need to go to the salon even fourweeks for root re-growth andpossibly toning. Whilst having this look-you really need to use good moisturising shampoos and conditioners. Usually products with a blue/violet base are great for maintaining and keeping blonde fresh, Josh Wood for blondes is amazing as it has a deep violet base to keep a really clean, cool blonde." (No wonder Swift is timing her peroxide hair in time with her rumoured mini-career break - she's going to need that extra time, says Smith).
And what if Swift gets bored with her super blonde? Well, says Smith,"Once you want to return to your natural colouryou will need to stay in the 'warm' browns i.e. mocha's, golden chocolate shades. This is a must as when we are replacing all the pigment that was removed during the bleaching process, we need to pump red tones in because if not it the result will definitely be khaki! It's usually a straight forward process of a pigment filler at the basin andthen a colour, such as colour touch. You still really need to take care of the condition of your hair as its still technically 'bleached' underneath, so you want to safeguard against colour fadeage as much as possible. Oribe Colour Care shampoo, conditioner & deep treatment is the best."
Swift, with savvy, chose to coin the music festival #Bleachella, because let's face it, this weekend is all about her hair - sorry, what musical line up?In anInstagram snap of her new hair, our new hair iconchose to add theemojiofthunder and lightening -the way Swiftloves her newhair is frightening.
A photo posted by Taylor Swift (@taylorswift) on
