Apple Core Values

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Tim Cook on Apple core values

We believe that we’re on the face of the Earth to make great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we make.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

Compensation of Apple’s leadership team,2011

	Salary	Stock awards	Non-equity incentive plan compensation	Other	Total
Timothy D. Cook	$900,017	$376,180,000	$900,000	$16,520	$377,996,537
Peter Oppenheimer	700,014		700,000	16,129	1,416,143
Eduardo H. Cue	607,704	51,852,000	444,615	48,656	52,952,975
Scott Forstall	700,014		700,000	16,513	1,416,527
Ronald B. Johnson	700,014		700,000	16,129	1,416,143
Robert Mansfield*	700,014		700,000	16,129	1,416,143
Philip W. Schiller*	700,014		700,000	16,129	1,416,143
D. Bruce Sewell*	700,014		700,000	16,129	1,416,143
Jeffrey E. Williams*	700,014		700,000	16,129	1,416,143
Total					$440,862,897

Source: Information for Cook, Oppenheimer, Cue, Forstall, and Johnson come directly from Apple's Proxy Statement for 2012 Annual Meeting of Shareholders, Jan. 9, 2012, page30.

*Information for Mansfield, Schiller, Sewell and Williams is not explicitly provided by the proxy but language on page 29 suggests equivalence in payments among members of the executive team; thus their compensation is assumed to be the same as Oppenheimer's.

Estimated compensation of Apple’s leadership team,2012

	Salary	Stock awards (to date)	Non-equity incentive plan compensation	Other	Total
Timothy D. Cook	$1,400,000		$1,400,000	$16,520	$2,816,520
Peter Oppenheimer	800,000	59,611,500	800,000	16,129	61,227,629
Eduardo H. Cue	800,000	39,741,000	800,000	16,129	41,357,129
Scott Forstall	800,000	59,611,500	800,000	16,513	61,228,013
Johnson/Ive*
Robert Mansfield	800,000	59,611,500	800,000	16,129	61,227,629
Philip W. Schiller	800,000	59,611,500	800,000	16,129	61,227,629
D. Bruce Sewell	800,000	59,611,500	800,000	16,129	61,227,629
Jeffrey E. Williams	800,000	59,611,500	800,000	16,129	61,227,629
Total					$411,539,807

Sources: Apple Inc., Proxy Statement for 2012 Annual Meeting of Shareholders, Jan. 9, 2012, pages 16, 29-30. Josh Lowenstein, "Apple gives most of its top execs $60M bonuses," CNET News, Nov. 4, 2011. Salary levels are from the proxy. Stock awards are valued at the closing price of Apple stock on Nov. 2, 2011. Incentive compensation is assumed to be equal to salary level though it may be twice that. Other is assumed to be same as in2011.

*Ronald Johnson left Apple on Oct. 31, 2011. Jonathan Ive is now listed as a member of the leadership team on the Apple website. Absent more formal information, compensation for these individuals was not estimated.

http://www.epi.org/publication/apple-executives-pay-foxconn-workers/