30+ Product Comparison Infographic Templates + Design Tips (2024)

Table of Contents
Click to jump ahead: What is a comparison infographic? What is a product comparison chart? How do you make a comparison infographic? 30+ comparison infographics & product comparison templates — plus design tips 1. Compare products to highlight features and persuade buyers using a comparison chart 2. Visualize pros and cons to encourage smart decision making 3. Create a visually appealing table to make information easy to understand 4.Use colors strategically in your comparison infographic template to influence decision making 5. Debunk myths by comparing facts with fiction side by side 6. Divide your comparison infographic template horizontally to show upsides and downsides 7. Use a Venn diagram template to show overlapping points 8.Create timelines to compare journeys or similar processes 9. Use charts to compare metrics for different segments 10. Contrast the types of icons you use to make one option look more appealing 11. Emphasize key numbers with big, bold fonts 12. Use a quadrant layout to compare four things 13. Pick a background image thatvisualizes the theme of your information 14. Show preferences with a sliding rating scale 15. Visualize clusters of topics with a bubble chart template 16. Create a short, digestible comparison infographic for social media 17. When in doubt, use a simple bar graph to compare data 18. Visualize concepts with easily understood icons 19. Invert the color scheme for both options in your comparison infographic 20. Color code data to make it easier to scan your comparison infographic Comparison infographics FAQ What is the best chart for comparison? What is a comparison table? How do you make a comparison between two products? How do you create a product comparison document? Inform and persuade your customers using a visually engaging product comparison chart or infographic Learn how to design other types of infographics: FAQs

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Knowing that so many people have trouble making up their minds, you have probably faced this problem before: how can I get my audience to choose the option I want them to? Or, how can I help my audience make the best, most informed choice?

You probably know from experience that giving your audience a dense, lengthy reports explaining their options doesn’t really stick.Most people won’t bother even reading the whole thing.

Which is why using a comparison infographic or comparison chart is the way to go.

In this post, I’ll help you inform your customers and get them to choose your products over competitors by using an insightful, engaging product comparison template from Venngage. Let’s get started.

Click to jump ahead:

  • What is a comparison infographic?
  • How do you make a comparison infographic?
  • Comparison infographic FAQs

What is a comparison infographic?

Infographics visualize information using a combination of visuals like icons and charts,and decorative fonts (get a full definition of infographics).A comparison infographic that summarizes and visualizes the information can make it a lot easier for readers to wrap their heads around different options.

Here’s an example. This comparison infographic template compares different leadership styles in terms of characteristics, advantages, disadvantages and when to use them. Of course, feel free to edit the template to compare your products vs. competitors’ or different product offerings of your own company:

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What is a product comparison chart?

A product comparison chart compares and contrasts different product offerings — either from your own brand, or from your brand vs. your competitors.

You can create a product comparison chart using a product comparison template, like this one:

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How do you make a comparison infographic?

It’s easy to create a comparison infographic/comparison chart using Venngage. Here’s how:

Step 1: Create a free Venngage account and visit our comparison infographic templates page.

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Step 2: Pick acomparison infographictemplate or product comparison template that fits the story you want to tell. This is a good template to start with:

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Step 3: Replace the content of the template with your own.

Step 4: Add, replace or remove visual aids like icons, illustrations or photos. We offer free icons/illustrations and stock images, but with a paid plan you’ll have access to our full collection of 40,000+ icons/illustrations and 3+ million stock photos.

You can also make your product comparison chart using My Brand Kit (available with a Business plan):

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Step 5: Share the design for free or upgrade to download your product comparison template in multiple formats (PNG, HD PNG, PDF, Interactive PDF, PowerPoint, HTML).

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30+ comparison infographics & product comparison templates — plus design tips

Now that you’ve known how to create a product comparison chart, let’s take a look at some more examples of comparison infographics/product comparison templates you can edit with Venngage! Design tips offered along the way.

1. Compare products to highlight features and persuade buyers using a comparison chart

You can tell someone your product is better… but most people won’t believe it until they see it with their own eyes. That’s where good data visualization design comes in.

How do you compare two products?

List the features down the middle of the infographic and compare two similar products. Include product shots to make the products more recognizable. A similar and different chart like this can be useful to highlight the superiority of a product you’re selling, or to help people pick the best product for their needs.

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Here’s another good example:

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If you want to compare the pricing points between different products, services or subscriptions you offer (or between you and your competitors!), you can use these two pricing comparison charts:

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Another way of using icons is to contrast them against a solid color so that they are the main focus of your comparison infographic:

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2. Visualize pros and cons to encourage smart decision making

Remember this classic piece of advice: make a list of pros and cons. Writing down your options can make it easier to weigh aspects of each.

Using visuals—like comparison infographics—to illustrate options is even better. In fact,a studyat Michigan State University found that the part of the brain responsible for our vision is also largely involved in our decision making.

Follow the pros and cons list model by dividing your infographic in half and placing both lists side by side. Organize your information by categories, using bold headers. Icons are also a great way to visualize ideas and make specific text points stand out.

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3. Create a visually appealing table to make information easy to understand

Wrapping your head around multiple options can be challenging. Especially if the information is technical.

What is a comparison table?

Sure, you could use a spreadsheet. But unless you’re a particularly enthusiastic accountant, spreadsheets have a way of making a lot of people go cross-eyed. Instead, an infographic table is an effective way to show multiple options. Icons and strategic color use help keep the snores at bay, while also making the information easier to understand.

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You can also compare experiences to highlight differences. Each point clarifies the difference between each experience:

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4.Use colors strategically in your comparison infographic template to influence decision making

Colors influence how we perceive information. Most people will recognize, for example, that green equals “go” or “good”, while red equals “stop” or “bad”. Colors can help influence what people perceive to be the right choice and the wrong choice.

In cases where you want to encourage your audience to make a decision, highlighting the “right” choice in green will indicate that they should go for that choice. For more examples of how you can use colors strategically, read our guide to color selection.

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5. Debunk myths by comparing facts with fiction side by side

Sometimes we don’t realize how ridiculous a piece of information is until we stand it up against the truth. Comparison infographics can be very effective tools for educating your audience — they’re easy to share on social media and perfect for including in presentations.

How do you do a side by side comparison?

Compare myths in one column directly with the truth in another column. Infographics like this are great forspreading awareness about commonly misunderstood causes.

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6. Divide your comparison infographic template horizontally to show upsides and downsides

You don’t have to stick with the typical vertical page split. When you create an infographic, you have the opportunity to get creative with your design. Arrange the text and visuals on your infographic to reflect the theme of your information.

Split your infographic horizontally to show gains and losses — literal upsides and downsides. Use directional cues like arrows to direct readers’ eyes towards key information.

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7. Use a Venn diagram template to show overlapping points

A classic Venn diagram is a great way to show where two things differ and where they overlap. If a typical Venn diagram seems too boring, you can spice it up by using brightly contrasting colors and icons.

For example, this venn diagram template uses icons to emphasize each point in the circles:

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Related:

8.Create timelines to compare journeys or similar processes

Do you want to compare journeys for your different customer personas? Or the new employee onboarding processes for different departments?

There are a whole bunch of reason why you would want to compare timelines. That’s where a timeline template can come in handy. Use different colors for each timeline to help them stand apart. You can also use icons to code the information — to show where there are similarities, and where the different timelines diverge.

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9. Use charts to compare metrics for different segments

Perhaps you want to compare the same metric across different user segments, different channels, or different time period. Using the same type of chart to compare data can highlight the differences.

For example, this comparison infographic template uses a pie chart to compare four customer segments.

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10. Contrast the types of icons you use to make one option look more appealing

Generally speaking, it’s good practice to use only one type of icon in your design. This will help your design look consistent.

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But rules were made to be brokensometimes.

For example, take a look at how this comparison infographic template uses icons. The icons on the organic side of the circle are vibrant and colorful, while the icons on the GMO side are flat and one-note. This helps drive home the idea that organic foods are the more appealing option.

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11. Emphasize key numbers with big, bold fonts

If you want to draw attention to specific numbers or statistics, then write those numbers in a bigger font that your other body text. You can also use a contrasting color to help them really pop out from the page.

For example, in thisinfographic comparing protein content in foods, the grams of protein are emphasized using a big, dark font that contrasts with the white background:

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This infographic compares the flu to COVID-19 by emphasizing the numbers being displayed. The numbers are accompanied by icons and a blue background so that they stand out in your infographic:

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C

12. Use a quadrant layout to compare four things

A quadrant layout shows four options side by side. Similar to how you can use two different colors to differentiate between two options, you can use four colors to help each quadrant stand out.

Take a look at how this quadrant comparison infographic uses contrasting colors for each quadrant. Arrows also act as visual cues to indicate the direction in which the information should be read:

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In the event there’s a similar element you want to highlight between the four items, you can use this comparison chart template to showcase that:

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13. Pick a background image thatvisualizes the theme of your information

Sometimes it can be hard to look past data to see the story behind it. That’s where images can help.Including photos and illustrations in yourdata visualization can help make data more meaningful to readers.

Oneinfographic design hack is to use a photo as the background for your infographic. Pick a photo that illustrates the topic or theme of your data. Then, use a transparent color overlay to help your text pop from the background. You can do this using the color picker tool in Venngage.

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14. Show preferences with a sliding rating scale

If you want to compare customer satisfaction, or preferences, or opinions on a topic, then there’s a good chance the answers won’t be black or white. Instead, people may fall somewhere in the middle.

A slider rating scale allows you to get an exact percentage rating. That’s why it’s often considered a more accurate way of rating customer experiences, as opposed to, say, simply asking people to rate something on a scale of 1-5.

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Image Source

For example, this comparison infographic uses a slider rating scale to show where people stand in some of pizza’s most hotly debated topics:

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15. Visualize clusters of topics with a bubble chart template

Bubbles charts are a fun and creative way to group topics together. You can create a hierarchy of information by putting the most important information in the biggest bubble and the supporting information in smaller bubbles.

For example, this comparison infographic template uses two big circles to introduce the two types of animals (reptiles and mammals), and smaller bubbles to compare their various characteristics.

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Another example of a bubble chart template is this simple one. You can see below that each bubble separates different ideas to explain a concept, and is also visually appealing. Within the bubble you can also add icons and images. Colors help to differentiate each idea.

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16. Create a short, digestible comparison infographic for social media

If you’re creating infographics for Instagram or Twitter, long designs won’t fit in those feeds. That’s why it’s worth it to create short, punchy infographics that focus on one interesting statistic.

Here’s an infographic marketing hack: pull a key statistic from a longer infographic and create a condensed version of the infographic for social media. That will give you an opportunity to point readers to the full infographic on your site.

For example, this social media graphicvisualizes one surprising statistic:

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17. When in doubt, use a simple bar graph to compare data

If you’re concerned about overcomplicating your design, it’s perfectly fine to play it safe. A classic bar graph is a great way to compare data. Plus, there are still ways you can make the design more engaging than your typical Excel chart.

For example,emphasize certain data points with a different color. Or decorate your graph with icons that help to visualize the data:

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Take a look at how a darker shade is used to emphasize the total numbers on these bar graphs:

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18. Visualize concepts with easily understood icons

Icons allow you to visualize and represent information in one concise vector graphic. They’re both functional and decorative.

The key is to make sure that the meanings behind your icons are fairly easy to understand.Look for symbols that are commonly used to represent certain things — for example, a light bulb for ideas, or a paint pallet for art/creativity.

We’ve already looked at a bunch of examples of infographics that use icons to visualize information. Here’s another great infographic example of how icons can be used to visualize concepts:

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19. Invert the color scheme for both options in your comparison infographic

Here’s another simple hack for a bold design: split your infographic down the middle and invert the color scheme on either side.

This kind of color scheme is particularly effective for visualizing diametrically opposing data. For example, look at how the inverted color scheme reflects day and night in this comparison infographic template:

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Or in this template, which contrasts virus and bacteria:

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20. Color code data to make it easier to scan your comparison infographic

Give certain metrics or types of information specific colors. That way, readers should be able to skim your infographic and understand it more quickly.

You can use this to showcase different plans in your product offerings, like in this product comparison template:

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Or to compare different types of products, items or concepts, like in this comparison infographic:

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Comparison infographics FAQ

What is the best chart for comparison?

A common problem you may face is figuring out which comparison chart choice is best for what you’re doing. This depends on what information you’re trying to display.

You can use a Venn diagram, for example, to visualize the similarities and differences between two or more items. This can also be done using a bubble chart. A table, on the other hand, is best to visualize the differences between several items, across different comparison categories.

What is a comparison table?

A comparison table/infographic table is an effective way to show and compare multiple options between two or more items. You can add icons and strategic colors to the table to help keep the snores at bay, while also making the information easier to understand.

How do you make a comparison between two products?

List the features down the middle of the infographic and compare two similar products. Include product shots to make the products more recognizable. Comparison infographics are useful to highlight the superiority of a product you’re selling, or to help people pick the best product for their needs.

How do you create a product comparison document?

To create a product comparison document, first list out the categories you’d like to compare the two (or more) products. This can be pricing, features, desired users (who the product is best for), when to use (or not use) the product, etc. Then, fill out the details for each category. The final step would be to visualize the document using a product comparison template like a comparison infographic!

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Inform and persuade your customers using a visually engaging product comparison chart or infographic

Comparison infographics are not only useful in comparing and guiding your customers’ decisions — you can use these in training documents (showing how different departments can use the same tool), marketing materials (when you’re summarizing a blog post, for example), employee handbooks (comparing different tiers of company benefits), and more.

It’s easy to create a comparison infographic or product comparison chart with Venngage. Simply sign up for a free account and test out our drag-and-drop editor with a free comparison infographic template. No design experience required!

Learn how to design other types of infographics:

20 Timeline Template Examples and Design Tips

17 Statistical Infographic Templates to Help You Make an Impact On Readers

10 Flow Chart Templates, Design Tips and Examples

10+ Engaging Process Infographic Template Examples

30+ Product Comparison Infographic Templates + Design Tips (2024)

FAQs

How do you compare 4 items? ›

Use a quadrant layout to compare four things. A quadrant layout shows four options side by side. Similar to how you can use two different colors to differentiate between two options, you can use four colors to help each quadrant stand out.

What is the best way to make comparison? ›

Adjectives and adverbs can be used to make comparisons. The comparative form is used to compare two people, ideas, or things. The superlative form with the word "the" is used to compare three or more. Comparatives and superlatives are often used in writing to hedge or boost language.

What is the best format for an infographic? ›

Go with standard image file types

If you want your infographic to be published on other websites, you'll need to publish it in JPG or PNG format. While interactive infographics made with Flash can get a lot of links, other websites can't easily share them.

How do you make a comparison between two products? ›

Place the similar features on top, followed by the unique and exclusive details about the products. Compare products with distinct features, so the buyers will know that they benefit from choosing one item. Know the customers' deciding factor. Research what they need, why purchasing the items can be beneficial to them.

What are the 7 steps in creating an infographic design? ›

How to make an infographic in 7 steps
  • Determine your audience. In the first step of our guide on how to make an infographic, we recommend that you determine your audience. ...
  • Determine your goals. ...
  • Collect data. ...
  • Create a copy outline. ...
  • Create data visualizations. ...
  • Select a template layout. ...
  • Follow infographic design best practices.

What is the best comparison tool? ›

Best Text Comparison Tools
  • Draftable. Draftable is a very elegant tool for text comparison. ...
  • Diffuse. Diffuse is a very simple software-based text comparison tool. ...
  • Meld. Meld is an open-source text comparison tool. ...
  • KDiff3. ...
  • WinMerge. ...
  • Araxis. ...
  • ExamDiff. ...
  • Adobe Acrobat Pro DC.
20 Jul 2022

What are the five points for comparison? ›

What Are the Main Points Used to Write a Comparison Essay?
  • Similarities & Differences. A comparison essay requires you to look at the differences and similarities of the two or more elements you will evaluate in your essay. ...
  • Thesis Statement. ...
  • Structure. ...
  • Conclusion.

What are some examples of comparisons? ›

Comparing two things

She's a lot more intelligent than him.” “This car is much faster than the other one.” “They are much less wealthy than they used to be.” “He's a little taller than his sister.”

What are the 3 comparisons? ›

There are three kinds of possible comparisons: equal, comparative and superlative.

What is the best comparison chart? ›

Use a bar or column chart to compare independent values. We, as readers, are particularly good at comparing the length of bars in a bar chart (in contrast to the segments of a pie chart, for example), making bar and column charts the best charts for showing comparisons.

What are the 5 key elements of a successful infographic? ›

Let's start looking at the five elements.
  • The Story. The purpose behind an infographic is to tell a story. ...
  • Data. The most important component of an infographic is accurate data. ...
  • Copy. Once your data has been sourced and is nicely organized, it's time to write copy. ...
  • Design. ...
  • Graphs and Charts.
17 Jan 2014

What are the 7 types of infographics? ›

There are 7 types of infographics based on their uses. Naming timeline infographics, data visualizations, anatomy, processes and how-to's, comparisons, lists, and maps. Knowing what type of infographic to incorporate in your content is the key to successful and effective content marketing.

What are the 3 main part of infographic? ›

The three parts of all infographics are the visual, the content, and the knowledge. The visual consists of colors and graphics. There are two different types of graphics – theme, and reference. These graphics are included in all infographics and represent the underlying visual representation of the data.

What is 3 way file comparison? ›

Three way comparisons show the differences between three different versions of a resource. This feature is most useful when merging resources or when there is a conflict during synchronization.

What are the methods of comparison? ›

Method comparison / Agreement
  • Correlation coefficient. A correlation coefficient measures the association between two methods.
  • Scatter plot. A scatter plot shows the relationship between two methods.
  • Fit Y on X. ...
  • Linearity. ...
  • Residual plot. ...
  • Average bias. ...
  • Difference plot (Bland-Altman plot) ...
  • Fit differences.
21 Jul 2022

Which diagrams are used for comparison? ›

bar diagrams are used for comparing two or more sets of data.

What is the comparison formula? ›

The comparison method, a procedure for solving systems of independent equations, starts by rewriting each equation with the same variable as the subject. Any of the variables may be chosen as the first variable to isolate. Each equation is now an isolated-subject equation, and equation where one variable is isolated.

How do you structure a comparison question? ›

There are five steps required to construct a comparative research question: (1) choose your starting phrase; (2) identify and name the dependent variable; (3) identify the groups you are interested in; (4) identify the appropriate adjoining text; and (5) write out the comparative research question.

What is the comparison rule? ›

A comparison rule is an optional component of a reconciliation task. It defines how to compare objects or attributes of a child or parent object in one data set with a child or parent object in another data set when the system executes a reconciliation task.

What is an example of a comparison problem? ›

Difference Unknown: One type of compare problem involves finding out how many more are in one set than another. For example, James has 6 mice. Joy has 11 mice. How many more mice does Joy have than James?

What are the degrees of comparison explain with examples any 10 examples? ›

Superlative degree of comparison examples: He is the strongest wrestler.
...
Adjective Degrees of Comparison List.
Degrees Of Comparison List
Positive DegreeComparative DegreeSuperlative Degree
brightbrighterbrightest
busybusierbusiest
beautifulmore beautifulmost beautiful
50 more rows

What is a good comparison? ›

The key to a good compare-and-contrast essay is to choose two or more subjects that connect in a meaningful way. The purpose of conducting the comparison or contrast is not to state the obvious but rather to illuminate subtle differences or unexpected similarities.

What is a good sentence for comparison? ›

How to use Comparison in a sentence. I tell this story to make a comparison between modern times and the past. But the rich man--not to make any invidious comparison--is always sold to the institution which makes him rich.

What are the 2 methods of comparison contrast? ›

There are two ways to organize a comparison and contrast essay. The first (and often the clearest) method is the Point-by-Point method. The second method is called the Block method.

Why is comparison used? ›

(1) it allows readers to easily see similarities and differences between two or more sources, (2) it accurately presents the information from the sources, (3) it presents the comparison for a purpose (i.e.: it has a thesis).

What are key comparisons? ›

Comparison keys uniquely identify every single row in a table or a view for both the Source and Target. When comparing data sources, Data Compare for SQL Server uses a matching primary key or other unique identifiers in each data source as the comparison key.

What is infographics example? ›

What is an infographic example? An infographic example is a visual representation of information. Infographics examples include a variety of elements, such as images, icons, text, charts, and diagrams to convey messages at a glance.

Which type of chart is best for comparing two items? ›

Bar charts are good for comparisons, while line charts work better for trends. Scatter plot charts are good for relationships and distributions, but pie charts should be used only for simple compositions — never for comparisons or distributions.

What is a comparison infographic? ›

It uses text and images to convey information, highlighting differences and similarities between two or more items. You can apply the resource to both the internal and external activities of your company.

What makes a good design? ›

Good design is a concept defined by industrial designer Dieter Rams's principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible.

What makes a good infographic design? ›

Effective infographics are composed of few different attributes. They're well designed, they tell a good story, and also they are easy to understand. They give you a visual aspect of content in a manner that is easy and snackable.

What are the 4 parts of an infographic? ›

The 4 Parts of an Infographic
  • The First Impression: Gives the reader a first impression of what the text is going to present or argue. ...
  • The Story: What is the main argument of the infographic? ...
  • The Data: What are the supporting details of the main arguments? ...
  • The Strategy: Where does your eye travel?
1 Sept 2022

What is the most important part of an infographic? ›

Here are 6 essential elements to include when creating your very own branded infographic:
  1. Descriptive Title and Subheads. ...
  2. Informative Statistics. ...
  3. Bold, Thematically Appropriate Color Scheme. ...
  4. Eye-Catching Graphics. ...
  5. Clearly Organized, Sequential Story. ...
  6. Specially Formatted Facts.
6 Jun 2017

What is a basic infographic? ›

Key features of an infographic

Infographics combine visuals, data, and text to tell a complex and important story at a glance. They display information visually in a clear, structured and attention grabbing way. An effective infographic should have: A clear subject and story.

How do you make a comparison example? ›

1 If the adjective (describing word) is one syllable, you can add -er. For example, small – smaller; big – bigger; nice – nicer. 2 If the adjective has two syllables, but ends in -y, you can change the end to -ier. For example, lucky – luckier; happy – happier.

What are 7 types of infographics? ›

There are 7 types of infographics based on their uses. Naming timeline infographics, data visualizations, anatomy, processes and how-to's, comparisons, lists, and maps. Knowing what type of infographic to incorporate in your content is the key to successful and effective content marketing.

What is infographic example? ›

What is an infographic example? An infographic example is a visual representation of information. Infographics examples include a variety of elements, such as images, icons, text, charts, and diagrams to convey messages at a glance.

What is the best chart to use for comparison? ›

Use a column chart to show a comparison among different items, or to show a comparison of items over time.

How do I create a comparison sheet in Excel? ›

Open Spreadsheet Compare. In the lower-left pane, choose the options you want included in the workbook comparison, such as formulas, cell formatting, or macros. Or, just Select All. On the Home tab, choose Compare Files.

How do you answer comparison questions? ›

When answering a comparison question, state the item being compared and then indicate how each organism, process, site, etc., complies with this item. Questions that ask you to “compare and contrast” or “compare” imply that similarities and differences are to be included.

Can you give me an example of comparison? ›

comparison noun [C or U] (CONSIDERING SIMILARITIES)

To my mind there's no comparison between the two restaurants (= one is much better than the other). He's a good writer but he doesn't bear/stand comparison with Shakespeare (= he is not nearly as good as Shakespeare).

How do you write a comparative answer? ›

Here are the five elements required.
  1. Frame of Reference. This is the context within which you place the two things you plan to compare and contrast; it is the umbrella under which you have grouped them. ...
  2. Grounds for Comparison. ...
  3. Thesis. ...
  4. Organizational Scheme.

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