170 Key Performance Indicator (KPI) Examples & Templates (2024)

Marketing KPIs

Marketing leaders need to track KPIs which enable them to measure their progress against clearly defined goals. The 15 marketing KPI examples below cover all phases of the customer funnel and can be accurately tracked usingmodern marketing analytics.

  • Marketing Qualified Leads (MQLs)

  • Sales Qualified Leads (SQLs)

  • Cost per Lead

  • New Customers

  • Cost per Acquisition

  • Upsell & Cross-Sell Rates

  • Conversion Rates (For Specific Goals)

  • Social Program ROI (By Platform)

  • Organic Traffic & Leads

  • Return on Ad Spend (ROAS)

  • Average Order Value

  • Total Revenue

  • Revenue by Product or Service

  • Customer Lifetime Value (CLV)

  • Net Promoter Score (NPS)

Learn more aboutMarketing KPIs and Marketing Dashboards

170 Key Performance Indicator (KPI) Examples & Templates (1)

Operations KPIs

Operations managers need to track KPIs around efficiency, effectiveness and quality as covered in the 15 key performance indicators examples below.

  • Labor Utilization

  • Employee Turnover Rate

  • Employee Absence Rate

  • Employee Training Rate

  • ROI of Outsourcing

  • Labor Materials

  • Operating Margins

  • Customer Lifetime Value

  • Processes and Procedures Developed

  • Cash Flow

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170 Key Performance Indicator (KPI) Examples & Templates (2)

Customer Service KPIs

Service and support teams should focus on KPIs that measure response times. But, like the 15 key performance indicators examples below, they should also have a clear view of the customer base and longer term, preventative KPIs such as employee engagement and knowledge base articles.

  • Number of Issues (By Type)

  • First Response Time (FRT)

  • First Contact Resolution Rate

  • Average Response Time

  • Average Resolution Time

  • Most Active Support Agents

  • Cost Per Conversation

  • Customer Satisfaction Score (CSAT)

  • Net Promoter Score (NPS)

  • Positive Customer Reviews

  • Customer Effort Score

  • Customer Retention Rate

  • Support Costs / Revenue Ratio

  • Knowledge Base Articles

  • Employee Engagement

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170 Key Performance Indicator (KPI) Examples & Templates (3)

Finance KPIs

Financial teams have no shortage of ratios and metrics to track. Finance managers and CFO’s should use afinancial analyticstool to focus on margin, expense, revenue and cash management as shown in the 15 key finance KPI examples below.

  • Gross Profit Margin (and %)

  • Operating Profit Margin (and %)

  • Net Profit Margin (and %)

  • Operating Expense Ratio

  • Working Capital Ratio

  • Debt-To-Equity Ratio

  • Quick Ratio (Acid Test)

  • Current Ratio

  • Berry Ratio

  • Return on Assets

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170 Key Performance Indicator (KPI) Examples & Templates (4)

Human Resources KPIs

HR managers are primarily concerned with 3 main areas: workforce management, compensation and recruitment. You can use apeople analyticstool to track and analyze the 35 key performance indicators examples below:

Workforce Management KPIs:

  • Absenteeism rate

  • ROI of outsourcing

  • Succession planning rate

  • Open/closed grievances

  • Promotion rate

  • Time to productivity

  • Successor gap rate

  • Worker composition by gender, experience, and tenure

  • Internal mobility

  • Manager quality index

  • HR effectiveness

  • Employee satisfaction rates

  • Training ROI

Compensation KPIs:

  • HR functional operating expense rate

  • Labor cost per FTE

  • Labor cost revenue percent

  • Labor cost revenue expense percent

  • Total benefits as percentage of labor costs

  • Revenue per FTE

  • Profit vs. compensation per FTE

  • Human capital ROI

  • HR functional cost per employee

Recruitment KPIs:

  • Quality of hire

  • Vacancy rate

  • Turnover rate

  • Resignation/retirement rate

  • External hire rate

  • Time-to-fill

  • Diversity, experience, and gender hire ratio

  • Recruiting funnel metrics

  • Talent import/export ratio

  • Voluntary turnover rate

  • Retention rate

  • Recruiting expense per new hire

  • Retirement rate forecast

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170 Key Performance Indicator (KPI) Examples & Templates (5)

IT KPIs

IT managers should track the on-going stream of support tickets and downtime. They should also track the projects and the team that will proactively reduce the number of these tickets in the future as shown in the top-15 IT KPI examples below.

  • Total Support Tickets

  • Open Support Tickets

  • Ticket Resolution Time

  • Reopened Tickets

  • Average Time Between Failures

  • Average Time to Repair

  • Uptime %

  • Server Downtime

  • Security Related Downtime

  • Total Projects

  • Projects on Budget

  • Critical Bugs

  • IT Support Employees Per End Users

  • IT Costs vs Revenue

  • IT Team Turnover

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170 Key Performance Indicator (KPI) Examples & Templates (6)

Social Media KPIs

Social media managers should have KPIs that represent reach, engagement, and conversion to revenue. The 15 social media key performance indicators examples below should be applied both as totals and for each social media platform that your organization is active on.

  • Social Share of Voice (SSoV)

  • Total Reach

  • Total Impressions

  • Followers or Fans or Subscribers

  • Audience Growth Rate

  • Share Rate (Shares or ReTweets)

  • Interest Rate (Likes, Reactions, Favorites)

  • Response Rate (Comments, Replies)

  • Key Post or Hashtag Reach

  • Link Clicks

  • Site Traffic From Social (By Platform)

  • Conversions From Social

  • Conversion Rate From Social

  • Revenue From Social

  • Social Program ROI

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170 Key Performance Indicator (KPI) Examples & Templates (7)

170 Key Performance Indicator (KPI) Examples & Templates (2024)

FAQs

What is an example of a possible Key Performance Indicator KPI? ›

Popular KPI examples include customer satisfaction, employee retention, revenue growth, and cost reduction. KPIs are often measured on a periodic basis, such as monthly, quarterly, or yearly. KPIs should possess measurable, attainable, and relevant characteristics aligned with the organization's objectives.

How do I write my KPI? ›

Write a clear objective for your KPI

Your KPI should be connected with a key business objective. Without aligning your KPI to a business objective, you're working towards a goal with no impact for your organization and no thread to your overarching company goals. A KPI needs to be more than an arbitrary number, too.

What is KPI format? ›

This popular acronym stands for Specific, Measurable, Attainable, Realistic, and Time-bound. This is a useful touchstone whenever you're considering whether a metric should be a key performance indicator. SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”.

What are the 4 P's of KPI? ›

Key Takeaways

The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s.

What is a KPI report template? ›

A KPI report is a document filled with all the right KPIs for your business, presented with data visualization like graphs and charts. It can be an interactive report, with different data points, comments, and notes. Each KPI report can have a different time period, or different business KPIs.

How do you write a summary for KPI? ›

The analysis should present data-driven findings and insights while visualizing relevant KPIs with charts, tables, or graphs. It should also highlight strengths, weaknesses, opportunities, threats, causes, and effects of your performance.

What does a KPI report look like? ›

It employs a blend of graphs and charts to provide real-time performance of KPIs and Metrics that can be viewed at a glance. A KPI Report focuses on an analytical interpretation of the underlying measures, using trend graphs and tabular formats to support the decision-making process.

What is a smart KPI? ›

Definition of SMART KPI

SMART KPI are a type of Key Performance Indicator that is designed to be specific, measurable, achievable, relevant, and time-bound. The term SMART is an acronym that stands for: Specific: The KPI should be clearly defined and focused on a specific objective or goal.

What is an example of a target and KPI? ›

One example of a goal is “improving sales.” Targets are the quantifiable benchmarks you want to reach to meet your goals. Using the “improving sales” goal, we could build a simple target of “closing 10 deals per week.” KPIs (key performance indicators) are measurable values used to track progress toward a goal.

What is a KPI checklist? ›

KPI is a measurable value that helps organizations track their progress using a checklist toward achieving specific objectives. They provide data-driven insights into performance, allowing businesses to make informed decisions and optimize strategies for future growth.

What is an example of a bad KPI? ›

For example, say your business had a KPI along the lines of “make the workplace neater” or something else similarly vague. In this instance, employees might clean up their desks and make their workspaces nicer, but still fall short of the goal because there's no measurable standard.

How are KPIs created from a KPI template? ›

In the KPI Templates application, create a KPI template. In the Application field, select WOTRACK. Specify the decimal calculation. To define variables for the KPI query, in the KPI Variables section, click New Row.

What is an example of a key result indicator? ›

Examples of non-financial KRIs include:
  • Number of customer complaints, returns or inquiries.
  • Lead Conversion rates.
  • Average number of closed sales.
  • Customer satisfaction.
  • Employee retention.
  • Amount of memberships or subscriptions.
  • Implementation or waiting times of a service.

What is an example of KPA and KPI? ›

Let's delve deeper into the distinction between KPA and KPI with a relatable example. Suppose you own a fitness studio aiming to increase membership. Your KPI would be the number of new members who join each month. However, your KPA would involve the activities necessary to attract and convert prospects into members.

What is an example of KPI and KRA? ›

Few Examples of KPI and KRA

KRA: Suppose a company is hiring 30 sales representatives in a year. The KRA would focus on their recruitment and training, while the KPI would look at the Return on Investment (ROI) per employee for the organization. The management introduces an employee feedback program.

What are KPI for employees? ›

Employee key performance indicators (KPIs) are objective performance standards that set benchmarks for success. KPIs quickly reveal whether your employees are on track to meet their goals. They reduce bias, increase transparency, and provide insight into performance trends.

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